Today we are going to look at the components of an Intuitive Website™
and why they are so valuable to your attraction marketing plan and for
creating a website that is an income magnet.
One of the biggest things that hold small business owners back from
creating a website that really works for them is confidence. How do
they know what to design? How much will it cost? What should the
content and information presented on the site look like? A perceived
hurdle is price; there is the initial build of the website but what
about every time they want to update? Finish that off with uncertainty
about the whole html thing and it’s a great recipe for being stuck or
staying in resistance and never getting everything done!
The
solution to all of those feelings and setbacks in your website’s
strategic planning is to have an Intuitive Website™. A website you can
build at the speed of your creativity without any technical
knowledge.
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Memberships Interface Component:
This includes a multi level system for memberships and simple content creation pages, complete security components
membership levels 43 sec.
What that means to you:
You
can have an unlimited number of password protected or open membership
groups on your website to add more value to the different products,
programs, and services you offer. The general membership can be public
open to everyone in the Universe :-), and then you could have a paid
membership group and make a variety of content available only to them.
Another
possibility would be to combine a retreat or workshop and then have a
special membership group associated with that. This would add more
value to people who where thinking of signing up for the workshop
and make it simple to set up special articles, assessments, and content
sections that only the people from the workshop membership group could access.
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Home Page and Global Navigation Interface Component:
This includes a customizable home page & global navigation system.
Click to listen to Heather on the Technical Features
Click to listen to BZ on the Marketing Benefits
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What that means to you-
You
can instantly update the front page of your website. All you do is go
into the admin section and select the area you want to update and make
the changes you want. These changes can include uploading images, text,
buttons, and banners and a variety of design elements to make the home
page of your website look just the way you want it to.
This is very valuable because you can update special announcements,
highlights of upcoming events and Teleclasses. It also lets you test
different attraction marketing strategies because you can test
different calls to action. Because you can make these changes on the
fly you can narrow the tests down to certain time periods and then see
the results by looking at your day and time activities in the web stats
section.
With the global navigation system you can change the banner site
wide, shift the color schemes, update, add, or modify the navigational
buttons on the banner which appears site wide. If you start out with
your top navigation using these headings: About Us - Products- Services
-Home- Links - And you read an article that explains the best way to
get people to take action is to put your free stuff on the left of a
top navigation bar followed by products and services and information
about you … Then you can go right into your navigation settings and
change the way that top navigation is set up.
You can change what the links are called and you can add drop down
links that fall under the main link heading. One important thing to
remember is that these drop down menus are generated by a java script,
which old browsers don’t always support. So you want to make your main
category heading link to a page that is most important for you to
reference on that focus, or create a landing page that lists all areas
of the website related to this navigational link and then they can
jump to the specific pages from there.
With a little thought and applying your attraction marketing mindset
you could finish reading the article and apply the suggestions in this
way.
Free Resources - Products - Services - About Us - Home
Under each
one of those you could have related sub navigation. So in the case of
your free resources you could have a drop down menu that says Articles
-Free ebook -Teleclasses – Useful links. This would take you about five
minutes to do and you will have reorganized your website to be much
more visitor friendly and dramatically increase your conversion rates.
The global navigation interface also allows you to create the following custom fields:
Resource box: this allows
you to create custom resource boxes for your articles and other content
you want on your website. You just decide on your success intentions,
create the resource box. And then when creating different pages of
content on your website you select the resource box that carries out
the strategy in your attraction marketing plan that is best suited for
this area of the website.
Meta Tag Set: For search
engine optimization it is important to have keywords, description, and
a title tag on each of your pages. It is also important to tailor those
meta tag components to be related to the content on that page to
enhance the pages search engine ranking. Well this will let you do it
on the fly. You can create a meta tag set for specific solutions you
provide and then every page of your website that has content that
relates to that solution will automatically get that meta tag set and
those pages will be enhanced for the search engines.
Quotations or Random text:
You can select a bunch of inspirational quotes or short messages that
you want your visitors to see. By using this interface you can make
them appear site wide in the top right hand corner of your website.
Because you have put in a number of these messages they will show up in
a random sequence every time someone views or refreshes the page or
moves to a new page on your web site. This is a terrific way to add
value and interest to your website and make it totally automated. Your
visitors will appreciate it.
One Banana/ Single Focus Direct Traffic Interface Component:
This includes multi level functionality and complex content creation pages.
1 banana 11 sec.
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What that means to you
Remember
the most powerful website configuration is a combination website. This
allows you to combine a portal section that lets your visitors see a
wide range of pages, content, and options to explore your website. And
to be directed to one banana pages that have a single success intention
and call to action for people to follow.
This interface will allow you to create a one banana page and
customize it to look just the way you want it to. You can put a special
banner on it or change the colors, and you can add forms to the page
for people to complete assessments, request forms, order forms, or a
variety of other calls to action that fit into the strategic actions
you want people to take.
Because this is part of your website, you don’t have to pay
additional hosting fees like you do with the traditional mini sites or
one banana websites. And you can create as many of these as you want.
Just think what you want to create and then make it so!
To enhance search engine optimization you can put a special ID in
the address of each one banana you create which allows you to put
keywords in the url of the page. You can also register a special
keyword rich domain name like: www.Be-successful.com and create a link
cloak so when someone types in that url or clicks on a link to it, that
is the page they land on, even though it is part of your existing
website.
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Landing Page / Marketing Portal Interface Component
This includes complex content creation pages
landing page 23 sec
What that means to you
This interface lets you
highlight and show case your big vision plans and make special sections
on your website. You would use the landing page interface to create
your free resources landing page. You could add images and content to
this landing page along with forms to sign up for something or to take
an assessment, as well as group your information on the page to assist
people in finding the information they are looking for.
You might use this to highlight your blog or your podcasts. Or maybe
you want to attract a lot of joint venture relationships. You could
create a landing page that features what kind of joint venture partners
you are looking for and ways to you can support each other.
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Article / Content Interface Component
This includes a multi level system for articles and simple content creation pages.
article interface 57 sec
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What that means to you
You can create an
unlimited number of article pages and content pages on your website and
have them be organized in a variety of different ways. Let’s say you
have a newsletter and you are creating new articles and tips all the
time. With this interface not only can you publish as many articles on
your website as you want; you can arrange them in various categories so
it is easy for your visitors to find them. These content categories,
the description of what is in the category and the title of the content
and its brief description will all appear on a category directory page.
You could send people to your main article page and they could
choose from the different article categories like: Stress reduction,
Language skills, How to get healthy… and then see the list of articles
you have under each section and click to read the whole article. The
beauty of this section is you can select categories to be published for
the public or to be hidden. This means that the general public won’t
see them but you can send the link to your subscribers or clients and
they can enjoy a special set of articles or content pages on your
website just for them. With the membership component, you can make sure
that certain articles can only be seen by the users you specify, with
log in authentification.
Because this interface is dynamic you can create article pages
or content pages on your website all day long if you like. There is no
limit and no cost. If you can think of what you want to say and how you
want it to look you can build it on your website at the speed of your
creativity. 1 page or 1,000’s it’s entirely up to you :-)
Now you can generate RSS Feeds from your article groups and categories (tables of content).
You can also
create copies of articles with the click of the mouse, and embed
resource links, product lists from categories, and target product
grids into an article.
Resource Link Interface Component:
This includes a multi level system for creating link directories and recommend resource directories.
links 22. sec
What that means to you
This interface gives you
similar abilities as in the article / content interface except you are
using it for adding links to your website. It makes adding reciprocal
links to your site a snap. You can group them in different ways using
different link category focuses. And you can decide if you want to make
them available for everyone or have them hidden and just available as a
resource section for your students...
Another powerful tool that you can use in the section is to be able
to add affiliate links and their descriptions and then put in a custom
message in the address bar so that when people click on it they will
know this is a specially recommended destination for them to go visit.
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Product / Service Interface Component:
This includes a multi
level system for products, services, teleclasses, and selling portal.
With Attraction niche targeting strategic system components. product package 38 sec
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What that means to you
You can add new products
to your website as soon as you create them! Just finished that free
ebook and audio program for your signature call to action and you want
people to start signing up for it right away? You just add the product
to the website.
Not only would you add information about the
product in a way that uses the language of attraction so people will
buy it. But you can add in a thumbnail image of the product cover or
packaging which would be displayed in the different areas of your
website that you select. Maybe you wrote an article that was focused on
helping someone solve a particular challenge and this product you just
added will help them solve that challenge or maybe you have several
products that would. You put a link from the article to your product
catalog page and they can see the different products you offer. There
would be a short description of each next to a thumbnail image that
goes with the product. Having an image that relates to your product
will increase conversion rates as much as 45%. Since you have a keen
attraction marketing mindset you will also want to be able to target
your products to different attraction niche categories. Some examples
might be: "Law of Attraction Related" or "Small Business Solutions", or
for "Divorced Dads, solutions under $50". You decide how you would like
to let these show up for your different attraction niche targets and
they will be automatically grouped together. This is a really powerful
attraction marketing tool because then you can link these directly to
your front page as calls to action. You could create a place that
talked about the solutions you provide and then list your different
attraction niche categories. When they liked the one that said “Law of
Attraction Related” they would click on it and see a custom catalog
page that had all of the free and fee products, programs, and services
you had selected to be in that attraction niche target category. This is an excellent example of how to lead your visitors through
your website on different paths that will give them value and help you
build a relationship.
With all of these interface components the possibilities are limitless
and your creativity is the only thing you need to build the website.
Our website is an Intuitive Website™ and we offer all of these interface
components ala-cart or bundled in special packages. Click here for comparison pricing, and
to find out more about Intuitive Websites™ so you can build your small
business website at the speed of your creativity without any technical knowledge!
by goffgrafix.com